Mermaid Dreams

Mermaid Vibes Only

Make stylish waves with the trend that dives deep into ocean glamour

Straight from the beach and into the streets, it’s the trend fashion aficionados say will make the biggest splash this summer. Call it mermaid chic or mermaidcore, one thing’s for sure: this look has legs!

For ocean lovers like us, the mermaid aesthetic is something that’s already has a presence in our everyday style. Aqua blues, ruffle tops, long flutter skirts, pearl pendants—bring ‘em on! But for the rest of the world, mermaidcore rose to the surface with the release of The Little Mermaid trailer this past fall. Since then, TikTok has reported that mermaidcore has amassed a staggering 14.8 billion—yes, billion—views on the app.

True, fashion trends ebb and flow like the ocean’s tide, but it seems that elements of mermaidcore have been with us for nearly 100 years. The quintessential mermaid silhouette is thought to have been created by French couturier Marcel Rochas in the 1930s and anchored itself to the fashion scene by Jean Patou, whose aquatic-inspired gown appeared in a 1933 issue of Vogue. Since then, the siren style has taken on many incarnations but re-entered the mainstream in 2021 when Versace and Burberry made waves with their novelty nautical designs. Cut to spring 2023, and Blumarine, Erdem, Victoria Beckham, and many other luxury designers decided to take the plunge.

And Disney's animated masterpiece The Little Mermaid (based on Hans Christian Andersen's fairytale published in 1837) made Ariel part of our world in 1989 by introducing the voiceless daughter of King Triton with flowing red tresses, a purple seashell top, and a shimmering green tail. 

Clearly, sartorial seekers looking to channel their inner mermaid have a vast pool to pull from. Including our Seashore Dreams collection. Enchanting with ocean-inspired treasures that celebrate the beauty of life beneath the water, it’s everything a mermaid would love to have in her jewelry box. Spanning simple and sleek to elaborate and chic, each piece gives you a glimpse of the grandeur of an underwater garden.

Now if you’re new to mermaidcore and are eager to dive in, these sea-sational accessories are the ideal jumping off point. But first you need to ask yourself, “What type of mermaid am I?” Well, that depends on how big of a splash you want to make. Let our guide help you find your answer:

Testing The Waters

Dripping with glamour not your thing? There’s no need to drench yourself to make a sparkling statement. Wear these pieces solo or pair them with their matching partner for a look that’s simply fin-tastic.
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Carmel Earrings C147016
Carmel Earrings
$65.00
2 colors
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Carmel Beaded Necklace C146992
Carmel Beaded Necklace
$85.00
2 colors
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Shelby Earrings C144593
Shelby Earrings
$65.00
4 colors
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Shelby Beaded Necklace C144688
Shelby Beaded Necklace
$85.00
1 color

Wade Out A Little Further

It’s a shell-a-bration of ocean elegance. Vibrant color and incredible attention to detail make these handcrafted accessories a standout on land or sea.
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Coral Reef Earrings C144628
Coral Reef Earrings
$70.00
3 colors
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Ariel Earrings C146258
Ariel Earrings
$95.00
2 colors
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Sea Meadow Earrings C147102
Sea Meadow Earrings
$75.00
4 colors
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Coral Reef Necklace C143220
Coral Reef Necklace
$180.00
1 color

Take The Plunge

High style takes to the high seas with these dramatic designs that mix freshwater pearls, gemstones, and hand-colored niobium. Jewelry collectors will be quick to see that they’re quite the catch.
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Seashore Treasure Earrings C146974
Seashore Treasure Earrings
$110.00
1 color
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Carmel Beaded Bracelet C147029
Carmel Beaded Bracelet
$85.00
2 colors
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Margo Pendant Necklace C145309
Margo Pendant Necklace
$65.00
2 colors

Deep Dive

For full on aquatic glam, look no further. It’s here with a glittering display of gemstones and hand-cut artistry arranged to look like seafoam and tidepools shimmering in the sun. This is mermaidcore at its most ornate and opulent. And like the ocean itself, these radiant accessories will stir your heart, inspire your imagination, and cast a spell to hold you in wonder forever.
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Ocean Depths Necklace C147139
Ocean Depths Necklace
$150.00
2 colors
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Seashore Dreams Earrings C147139
Seashore Dreams Earrings
$150.00
3 colors
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Ocean Depths Earrings C147145
Ocean Depths Earrings
$150.00
3 colors
Bag
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