Blame it on Taylor Swift. With the release of her album Midnights in late 2022, her first track, “Lavender Haze,” ignited a slow but steady fire for a fresh color obsession. So much so it prompted trend forecasting website WGSN and its sister company Coloro to double down on their prediction that a paler shade of purple would dominate runways and red carpets. The fashion fortune tellers landed on the shade “digital lavender,” and it’s become 2023’s go-to hue for everything from nails to iPhones, and yes, jewelry.

“It reflects a more hopeful and optimistic view of the future,” explained Jenny Clark, Head of Color at WGSN.

Of course, those who already claim lavender, lilac, or orchid as their forever favorite will tell you that these hues have a certain serenity and grace that makes them irresistible. In other words, no other color’s beauty comes close.

We know. We get it. Which is why we selected a similar shade of lavender as Holly Yashi’s signature shade. (We adore it so much, it’s featured in our logo and paints the outside of our studio and office.) And our customers know that they can count on lavender being featured in key pieces in every collection.

Unlike the candy-coated pink we’ve been seeing everywhere, lavender is neither brash nor overbearing. And that might be due to its regular appearance in nature. Take a look around and you’ll see pops of lavender peeking out everywhere. Subtle yet significant, it brightens the most unexpected places. Where? Like the wings of a hummingbird or the glossy interior of a seashell.

Here are a few of our favorite ways we’ll be showing off lavender (digital or not) this summer.