Digital Lavender

Digital Lavender Is Your New Color Bestie

Move over Barbie Pink. There’s a softer, gentler (and prettier!) shade in town.

Blame it on Taylor Swift. With the release of her album Midnights in late 2022, her first track, “Lavender Haze,” ignited a slow but steady fire for a fresh color obsession. So much so it prompted trend forecasting website WGSN and its sister company Coloro to double down on their prediction that a paler shade of purple would dominate runways and red carpets. The fashion fortune tellers landed on the shade “digital lavender,” and it’s become 2023’s go-to hue for everything from nails to iPhones, and yes, jewelry.

“It reflects a more hopeful and optimistic view of the future,” explained Jenny Clark, Head of Color at WGSN.

Of course, those who already claim lavender, lilac, or orchid as their forever favorite will tell you that these hues have a certain serenity and grace that makes them irresistible. In other words, no other color’s beauty comes close.

We know. We get it. Which is why we selected a similar shade of lavender as Holly Yashi’s signature shade. (We adore it so much, it’s featured in our logo and paints the outside of our studio and office.) And our customers know that they can count on lavender being featured in key pieces in every collection.

Unlike the candy-coated pink we’ve been seeing everywhere, lavender is neither brash nor overbearing. And that might be due to its regular appearance in nature. Take a look around and you’ll see pops of lavender peeking out everywhere. Subtle yet significant, it brightens the most unexpected places. Where? Like the wings of a hummingbird or the glossy interior of a seashell.

Here are a few of our favorite ways we’ll be showing off lavender (digital or not) this summer.

Naturally Charged

When digital lavender hits the scene, suddenly everything’s electrified. Even your everyday bouquets and leaf motifs take on rarefied air.
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Bright Blossom Earrings C146937
Bright Blossom Earrings
$90.00
2 colors
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Garden Pansy Drop Earrings C146314
Garden Pansy Drop Earrings
$75.00
4 colors

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Dragonfly Dreams Earrings C146576
Dragonfly Dreams Earrings
$60.00
3 colors
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Bella Butterfly Earrings C143322
Bella Butterfly Earrings
$65.00
5 colors
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Picaflor Earrings C153024
Picaflor Earrings
$65.00
6 colors

Positively Striking

Winking and blinking is one of the most eye-catching ways to show off digital lavender. Whether as a faceted stone or a dazzling crystal, its brilliant energy is contagious. When you need a lift, these gems are the ultimate pick-me-ups.
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Ayla Earrings C153040
Ayla Earrings
$100.00
4 colors
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Regalia Earrings C146107
Regalia Earrings
$75.00
3 colors

Bold & Breathtaking

And now for something really different… By now, it’s easy to see why digital lavender is considered a showstopper, a scene-stealer, and an unapologetic attention-grabber. In other words, this look-at-me hue was meant to be admired—just like these dramatic designs.
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Mermaid Dreams Earrings C147125
Mermaid Dreams Earrings
$95.00
2 colors
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Shorebreak Earrings C147075
Shorebreak Earrings
$75.00
3 colors
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Seashore Dreams Earrings C147139
Seashore Dreams Earrings
$150.00
3 colors
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